This project involved developing a modern and professional Back Bay Fit Website, a premier health and wellness center. My work delivered a user-friendly and aesthetically pleasing site on the Wix platform, providing the client with a powerful and easy-to-manage online presence that reflects their brand's high standards.
Fitness Trainer & Gym
Johnny Loreti
Wix
Home Page
Service Page
Personal Training
Blog Page
Back Bay Fit has assembled an industry-leading Health and Wellness team of Boston’s best personal trainers, coaches, doctors, and therapists. They needed a professional website to showcase their services and streamline the client booking process.
The primary challenge was to launch a professional website that would not only showcase the gym’s services but also provide a seamless, integrated booking system for their clients. The client needed a platform that was simple to manage, allowing them to focus on their business without the need for technical expertise.
To succeed in this project, the new website needed to deliver on several key goals:
My approach was to use the Wix platform to build a flexible and highly customizable website. This allowed us to build a visually impressive site quickly while providing the client with a robust, all-in-one solution for content management, booking, and payments. I focused on a strategic layout that guides visitors from learning about the services to booking a session.
My process began with a deep-dive into the client’s needs to build Back Bay Fit website that was not just a digital store but a powerful business asset. Here’s a breakdown of the key areas I worked on:
Before a single line of code was written, I focused on understanding the business to build a strategic foundation and user-friendly experience.
Conducted a comprehensive analysis of the client’s business goals, target audience, and product catalog to define the project’s scope.
Performed research on key competitors to identify market trends, successful features, and opportunities for differentiation in design and functionality.
Mapped out the website’s structure and designed a logical user flow to ensure a seamless and intuitive shopping experience, from landing page to checkout.
Created initial wireframes and design mockups for key pages (e.g., Homepage, Product Page, Checkout) to get client approval on the layout and visual direction.
Designed the layout and content for a mobile-first experience, ensuring the site is fully responsive and performs optimally on all devices.
I leveraged powerful platforms to build a scalable and robust e-commerce engine that could meet all of the client's needs.
Advised on and configured a reliable web hosting environment and connected the domain name.
Set up the latest version of WordPress on a secure hosting environment.
I chose WooCommerce over other platforms because it provides the client with more long-term flexibility, full data ownership, and a cost-effective solution for their unique needs.
Developed a child theme to allow for safe customization without affecting the main theme, ensuring future updates would not break the site.
Populated the initial site content, including the homepage, “About Us” page, and a few sample products to give the client a working model to build upon.
To make the website unique and highly functional, I implemented custom features that made the shopping experience intuitive
Implemented and customized product variations for items with multiple options (e.g., different flavors, nicotine strengths) to provide a clear and organized selection process.
Built a unique header and footer design using Elementor to match the client’s branding and improve site navigation.
Configured the My Account page and created a custom login/registration form to provide a branded and secure experience for returning customers.
Implemented advanced search functionality and product filters, allowing customers to easily narrow down their product search based on categories, price, and attributes.
Set up shipping zones and calculated tax rules based on the client’s specific business location and delivery areas.
Here's how I ensured the site was not only beautiful and functional, but also fast, reliable, and secure for both the business and its customers.
Used a plugin to automatically compress and optimize all images uploaded to the site to improve page load times without sacrificing quality.
Configured a caching plugin to store static versions of the site, significantly reducing server response time for returning visitors.
Set up a Content Delivery Network (CDN) to serve site assets from servers around the globe, ensuring fast loading speeds regardless of the user’s location.
Installed and configured a backup plugin to schedule regular, automated backups of the entire site database and files, providing peace of mind and data protection.
Implemented security best practices, including regular software updates, strong password policies, and a firewall plugin to protect the site from common vulnerabilities.
Ensured the site had a clean URL structure, implemented proper heading tags (H1, H2), and configured basic meta tags to provide a strong SEO foundation for future growth.
The Outcome
The project successfully delivered a professional, fast-loading, and secure website that serves as a powerful business asset for Back Bay Fit. The new site establishes a strong brand identity, effectively communicates their value, and provides a seamless, integrated system for managing client bookings.
Working with Mahdi Hassan Sabbir was an excellent experience. He understood exactly what we needed and built a beautiful website on Wix that is incredibly easy to manage. Our clients love the new booking system, and it has saved us so much time.
Ready to elevate your brand? My expertise in creating stunning digital experiences is designed to captivate your audience and drive real results. Let’s collaborate to turn your vision into a powerful reality.
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